START Date:
January, 2003
END Date:
February, 2004 Business Marketing Manager
Directed business/sales planning and coordinated marketing/sales activities for existing products and new opportunities development. Generated and executed business/sales plans for commercial/industrial, government agency and DoD/military markets. Successfully implemented product positioning, pricing, placement, channel to market and promotion/advertising for a fire suppression system resulting in increased sales of $5 million annually.
Also successfully generated a technology needs assessment/market analysis for the industrial controls market that allowed the C-level to make critical going-forward decisions regarding future product development targets/budgeting.