Conception bring us to a time before any recorded execution plan and schedule. It is the zero point in time where the fate of the project is most uncertain. From this origin comes initiation or Stage 1.

A feasibility study and a business case becomes the primary foundation of stage 1. It has to be strongly aligned to the business overall strategy. If it is not, it is best to kill the project before it takes further roots.

It is inspirational to hear words that rhyme where a line and a stanza impart a meaning using the song-like attributes of the articulated statements. The command of a poem makes one remember. It helped some University students recall difficult formulas in integral and differential calculus. It is real and it does work. I’ve used it a lot during my college years singing “The Integral of u” to the tune of “The Wonder of u.”